Influencer marketing in the B2B space is gaining momentum. Our comprehensive suite of B2B influencer marketing services helps clients build relationships, generate leads, engage, and manage influencers.
Kite Hill worked with a global social platform for physicians to develop and execute a B2B influencer marketing campaign. The campaign aimed to raise awareness of a charity running initiative, encouraging physicians to prioritize their health and wellness.
As part of the campaign, Kite Hill:
Announced the charity run initiative, prioritizing media coverage as the first channel to launch for maximum reach. This resulted in secured coverage from Hospital & Healthcare Management and features in Runners World and Everyday Health.
Worked closely with influencer Lindsay Meyers to strategize, plan and carry out various adjacent events to generate awareness and participation for the main event.
Collaborated with influencer doctor, Dr. Jordan Metzl, and helped organize an iron strength class led by Dr. Metzl on global running day.
Organizer a run with exercise influencer and Arc'teryx ambassador Lindsay Meyers.
Initiated partnerships with AKTIV Against Cancer and Dr. Metzl.
The charity running campaign was a success, generating significant awareness and engagement among physicians. The campaign also helped the company build relationships with key influencers in the medical space.
Kite Hill’s B2B influencer engagement and management is a natural evolution of the agency's service offerings. With our deep understanding of the B2B landscape and proven track record of success, our agency is well-positioned to help clients leverage the power of B2B influencer marketing.
Interested in having influencers go the extra mile to reach new audiences as part of your communications strategy? Get in touch with us today!