The theme of International Women's Day 2023 is "Embracing Equity.” At Kite Hill PR, diversity and equity are essential to our ability to function as a team and serve our clients effectively. Diverse perspectives lead to better outcomes. Our team's different experiences and backgrounds make us stronger and more capable of meeting the challenges faced by our clients.
Celebrating Our All-Female Leadership Team
We are proud to be a female-founded company with an all-women senior leadership team that embodies the principles of embracing equity. Our senior leadership team members represent the LGBTQ+ community, people of color, working mothers/working single mothers, and different generations in the workforce. Each of these women brings a unique perspective and set of experiences to our agency, which helps us better understand and address the needs of our team members, clients, and the broader community.
As members of these unique communities, our senior leadership is apt to recognize and address our team's challenges and changing needs. Together, they all advocate for equity and inclusion, ensuring our agency is safe, welcoming and supportive.
Female Leadership is Good for Business
Key leadership traits among women are widely known to include: humility, self-awareness, self-control, and emotional intelligence. At Kite Hill, we are lucky to celebrate and uplift the niche skills of female leaders that have historically been overlooked. We see people for their whole selves and understand this is a critical part of fostering a company culture that is creative and collaborative. How our team members show up daily through their work depends entirely on the sum of their life experiences before joining our organization.
The truth is inaction comes with a real ROI cost. Businesses that put off addressing inequities must improve the potential of their female employees and their companies.
The BIPOC, LGBTQIA+, and working mother identities within our leadership team not only create major advantages to celebrate and uplift the niche skills of female leaders that have historically been overlooked but allow our agency to understand unique challenges from the perspectives they hold.
Kite Hill PR supports professionals through an equitable lens and continues to grow the agency by creating opportunities at every level. Each member of our team from the past, current and future have different needs to flourish in their careers. The company also invests in mentorship and coaching for all employees, ensuring senior leaders send the elevator back down to lift rising talent and are excited for the road ahead.
While we are celebrating progress on this International Women’s Day, we acknowledge that there is more work to do. The climb is steep, but the view from the top will be worth it.
- Veronica Ruth, Account Associate