Cybersecurity is a booming industry in tech, with an estimated worth of $173B and it’s expected to grow to $270B by 2026. As more players enter the market and introduce new solutions and approaches to solve industry pain points, it can be harder to stand out and be a voice amongst competitors.
This is why in 2017, Red Sift, a new tech startup, sought the advice and expertise of an agile communications partner, one with dedicated resources and knowledge of the cybersecurity and B2B media landscape. When new global email security protocols first went into effect in 2017, Red Sift turned to Kite Hill to help the company establish its presence in the fiercely competitive cybersecurity landscape.
Our Approach
Red Sift approached Kite Hill to build recognition amongst U.K. media to promote its new products and services in key markets. Kite Hill quickly implemented a PR strategy that leveraged data-driven announcements, client case studies, and thought leadership to cement Red Sift as a leading provider of email security solutions.
In 2019, Red Sift expanded its work with Kite Hill to break into the U.S. market, announcing the expansion in conjunction with a funding round. Kite Hill was able to utilize this news moment to help Red Sift make a splash and introduce them to key U.S. publications.
Results Secured
Over the course of this partnership, Kite Hill spearheaded 20 company announcements and secured 96 pieces of coverage, including 30 bylines. In addition to key news moments, Kite Hill provided timely recommendations for industry-specific DMARC reports, securing coverage in Threatpost and Infosecurity Magazine to showcase the importance of email security to leaders in education and retail.
Learn more about Kite Hill’s work with Red Sift here.
- Will Vogel, Account Associate