We are living in a time when the pace of news consumption has changed and the media moves faster than it ever has before. That systematic shift, fueled by the dissemination of media, calls for a new approach to PR. To thrive in this modern landscape, we at Kite Hill PR have studied how other industries have adjusted and developed a better way to create PR programs: The PR Sprint™ workflow.
This is an opportunity to reinvent and define the future of PR by adopting new methods that have proven successful in the tech industry. Created to inspire and motivate teams, our innovative approach can be used as a step-by-step guide for agencies and in-house communications teams to incorporate the principles of agile into their daily work. Since implementing the PR Sprint™ workflow, our agency has seen extensive benefits including an increase in teamwork and collaboration (92%) and new ideas and brainstorming (83%), as well as an increased ability to pivot quickly (82%).
Supporting this launch, we have released a white paper that details the workflow model and highlights key learnings for agencies and in-house communications professionals looking to implement similar models. Click here to download the PR Sprint™ Workflow white paper.
- Tiffany Guarnaccia, Founder and CEO