COVID-19 has impacted all facets of life, and as offices now work remotely, the pandemic has also impacted PR agency structures.
Fully remote workforces have showcased there is a need for new approaches to team management, workflows, and tools and technologies at agencies. As an agency leader myself, I’ve taken the time to reflect on this need to think about what COVID-19 has taught me about my own approach to PR.
Working remotely has revealed new truths about PR work and reinforced some lessons we were already starting to implement. Our Founder and CEO, Tiffany Guarnaccia, discusses what we plan to take with us post-pandemic. Read more in PR Daily.