Last week, the Advertising Week event took place in New York City, providing organizations with an opportunity to participate in other events around the city. We were thrilled to be a part of it and get a chance to rub shoulders with some of the industry's brightest minds. Each activation and panel was carefully planned and executed, demonstrating the importance of these types of events. Below is a breakdown of our time spent at AWNY 2023.
Day One
Day one was jam-packed, with many sessions maxed out in attendance. We enjoyed seeing how companies and attendees of AWNY are shining a light on DEI efforts. Group Black's gallery, focused on diversity and culture, was a wonderful addition to the conference, showcasing images of influential hip-hop artists from photographer Cheryl Fox.
We spent some time in the Equality Lounge, which was full of fun activations like a hair & makeup section, ear piercing station, vintage bag shop, and cafe.
A common thread at AWNY was brands pulling out all the stops for conference cuisine. We stopped by DIRECTV Advertising's Diner for pie, illumin (AcuityAds Inc.) for a pick-me-up of cold brew and coffee, Amazon for after-panel snack breaks, and Canva for a refreshing juice.
Day Two
Day two at Advertising Week was a hit! We were thrilled to see one of our clients, Chris Comstock, Chief Growth Officer at Claravine, take the stage with Advertiser Perceptions to discuss their research on the impact of data standards on ad campaign ROI, privacy efforts, targeting, brand safety and more. Chris gave some important advice regarding data standardization strategies, saying to “start now and start small.”
We also listened in on panel conversations about AI in advertising. Panelists from Raptive, Magnite, EssenceMediacom and Samsung Ads shared that they are beginning to implement AI internally to boost efficiency.
Day Three
We closed out Advertising Week with a bang, starting with an interview with Melissa Furze from LinkedIn, where she discussed big ideas in B2B marketing. Our key takeaway: Remember, B2B buyers value creative and emotional connection as much as B2C buyers.
In an interview with Dan Carter from Freeman Company, we learned that a big part of building audience trust is providing them with personalized experiences.
Lastly, we had the privilege of attending a panel with one of our partners from Cint, Laura Manning, who discussed the power of partnerships to support stronger measurement.
