Kite Hill PR CEO Tiffany Guarnaccia is pictured here with the other “Traditional and New Media Integration” category finalists from UPS and 5WPR.
Earlier this week, Kite Hill PR had the privilege of attending Ragan's Media Relations Awards Luncheon where we received an honorable mention in the Traditional and New Media Integration category for the PR campaigns launched on behalf of Dropp, a micropayment solution for small value transactions. A few of the campaigns launched included a secured speaking opportunity at CES, the most influential tech event of the year as well as media pickups with top-tier press like Forbes and award recognitions for excellence in innovation.
We were honored to be standing alongside 5WPR and UPS in this category. The campaigns that were submitted and discussed highlight the importance and impact of a thoughtful and strategic PR campaign. It doesn’t matter if a company is in the early startup stages or an established brand recognized globally — PR is critical to telling a brand's story.
A couple of key trends continued to take center stage throughout the event. First, the media world is following data and thoughtful PR campaigns should do the same. The second trend touched on the idea of “unretirement.” As keynote speaker Michael Clinton, Former President/Publishing Director at Hearst Magazine put it “if you are 40 years old and in good health, there is no reason you won’t live to be 100.” Essentially, with people living longer, they are finding new passions later in life and having second careers. Michael shares his thought on this concept in his recently released book, Roar: into the second half of your life (before it's too late).
Attendees left the event feeling accomplished, inspired and ready to tackle 2023. It is an honor to end the year on a high note and continue to solidify our place in the market as a forward-thinking communications agency for tech-enabled companies.
– Kyle Murray, Account Supervisor
