We live in a time when the pace of news consumption has changed, and the media moves faster than ever. That systemic shift calls for a new approach to PR—one that takes a less rigid approach to planning and execution. Thankfully other industries, especially technology, have laid the groundwork for solving similar issues. In this paper, we explain how we’ve adapted “Agile development” to create stronger, more nimble PR programs.

 

PR Sprint® Workflow

FOR IN-HOUSE AND AGENCY TEAMS

Read the full version of the white paper, including our detailed view on why traditional PR programs fail in the modern media landscape.

PR Sprint® Workflow Training

Interested in learning about how your PR team can be more agile? We're now offering workshops for agency and in-house teams.