Tom Brady and the Tampa Bay Buccaneers weren’t the only winners from this year’s big game; several marketers scored big in the #BrandBowl off the field, with a few themes rising to the top.
One of the earlier commercials that caught the attention of many Kite Hill employees was the General Motors spot featuring Will Ferrell and his hatred for Norway as the leader in the electric vehicle industry.
We noticed at least three companies (Robinhood, Oatly, Klarna) that have been making headlines recently for PR issues and took the opportunity to get some brand recognition, and perhaps turn things around.
Wayne’s World & Cardi B’s Manipulation to Eat Local with Uber Eats blended nostalgia and shameless endorsement to focus on the cause of supporting local restaurants.
But for us, the biggest winners overwhelmingly had current event ties:
Bud Light Seltzer Lemonade is a great spot, but incorporating Dude with Sign attending the Big Game and sharing on his social media platforms was in our opinion, the best use of an influencer.
The five-second Reddit spot got people talking. Admittedly, we missed the spot in real-time because it was so brief but immediately saw the chatter on social media.
McDonald’s Driving Thru felt all-too-real yet unforced. Second, only to the Anheuser Busch Let’s Grab a Beer spot, which was released prior to the game, as the most relatable ad. After nearly a year of a pandemic, we all miss the mundane, including airport delays!
Special honorable mention goes to Drake from State Farm, which we thought was flat-out funny. What were your favorites?
Rachel Hadley, Chief Operating Officer