A note from our Founder and CEO, Tiffany Guarnaccia
As I reflect on this extraordinary and volatile year, it’s worth noting 2020’s many bright spots.
The COVID-19 pandemic has deeply impacted the core of the industry and how we communicate and connect with one another. Over the last six months, our role in providing information and communicating change has become clear. More evidently, companies and agencies have made a distinct shift from brand-driven communications to purpose-driven communications.
The year 2020 has also taught us a lot about how to make and maintain connections in a virtual setting. I’ve found it comforting to see how my team has come together during this unprecedented situation. Dynamic times call for shifting services and a fluid response, and I’ve seen my team activate agility and collaboration not only in their work for our clients but also in their communications with each other.
I continue to be inspired by the work we’ve done as an agency. This year we were named to the inaugural Forbes list of America’s Best PR Agencies for 2021, and we also welcomed Jeanne Meyer, as our first-ever Chief Client Officer.
In October, we hosted another successful Communications Week, with events completely online. We focused on the critical theme of Connections, recognizing the challenges of changing connections that PR, marketing, and media professionals have faced during the course of the year, with insights from executives at companies including Coca-Cola North America, BET Networks, and Slack.
I look forward to 2021 and continuing our work as an agile, innovative agency. Thank you for your continued support and for playing a crucial role in our success.
Have a wonderful holiday season.
