In March, Kite Hill PR announced its inaugural “Tech For Good'' initiative in which the winner would be awarded a pro bono three-month tech PR program encompassing the development of earned media and thought leadership strategies. We accepted applications from U.S.-based, BIPOC/woman/LGTBQIA+-led startups that fall within the ESG, Green Tech, Clean Tech, and/or Social Good / Social Justice categories. Our panel of judges focused on three key pillars while reviewing submissions: Impact, Innovation and Scalability.
Today, we are proud to announce the winner for the inaugural Tech For Good initiative: Included. Included is a first-of-its-kind tech solution using AI to operationalize and scale enterprise DEI. The company strives to create a future where businesses design their recruiting, retention and promotion strategies by centering on the experiences of diverse and historically underrepresented employees. Its team helps employers care for the employee and close experience gaps based on demographics, as well as predict trends and scale diversity through hiring, promotion and compensation.
The finalists were art tech platform, Uprise Art; legal case management platform, Courtroom5; and health tech company designed for healthcare providers in underserved communities, Clinify Health. All applicants will receive a PR strategy webinar to help them improve on existing or build new communications strategies. There were many great candidates and we were so inspired by each company that applied to the program, making the final decision a difficult one. We are thrilled to work with the team at Included to provide them with a bespoke PR program to accelerate business growth and are eager to see how all of the applicants continue to grow and succeed in the future.
-Tiffany Guarnaccia, CEO and Founder