Kite Hill PR recently hosted its latest Women in Media Meetup event, sponsored by Yieldmo. “Implementing AI Across the Media and Advertising Landscape” brought together a panel of industry experts on Wednesday evening to discuss how AI is being put into practice and cover some of today’s best use cases for media professionals.
The insightful evening, moderated by Yakira Young, Content Manager at AdMonsters, featured Lindsey DiGiorgio, Chief Marketing Officer at Yieldmo; Kathryn Rydberg, Senior Marketing Manager at Cint; and Lauren Soni, VP of Product at Forbes. These media experts shared their unique perspectives, visions for the future, and valuable insights on the adoption of AI to maximize the impact of creativity to thrive in a new media and advertising landscape.
Sad you missed it? Read on for some highlights!
Integrating AI into your company’s tech stack can lead to a significant ROI.
Panelists shared their perspectives on how each of their respective companies are implementing AI into their tech stacks. All are seeing a significant boost in campaign lift and data quality, along with improvements to their creative processes. Lauren Soni, Forbes, for instance, shed light on how AI-powered tools can generate creative concepts and assist with the copywriting and design processes. However, while balancing these AI processes with human creativity, the panelists noted that awareness and consideration are the main focus areas to keep in consideration when using AI tools.
Leverage AI to implement more effective comms strategies that favor diverse audiences.
The panelists also addressed the topic of implementing strategies for diverse audiences, discussing existing strategies to analyze data and identify trends to create more effective comms strategies for tailored audiences. While strategies vary, key items include leveraging surveys and collected data, gauging the receptiveness of AI-driven campaigns, working with the right partners to meet audiences where they spend the most time, and being innovative with placement and targeting.
AI will continue to disrupt the future of media, particularly over the next five years.
Panelists emphasized that this technology will continue to play an increasingly important role in advertising and media. Whether through automating more tasks, improving targeting capabilities, or creating more engaging content, AI is a tool that will be integrated more. They also shared a very pertinent reminder with the audience: AI is not a replacement for human creativity, but rather a strategic tool that will aid in processes. The best results will come from a combination of human expertise and AI tools.
The key takeaways?
Finding the right audience is crucial for a successful advertising campaign
It is imperative to have access to high-quality data to see higher results
Measure the impact of campaigns to optimize future strategies
AI is a powerful tool to assist human creativity, not a replacement
Until our next Women in Media meetup! Join our growing community to stay in the loop on upcoming events. Interested in speaking at or sponsoring or next event? Reach out to us at hello@kitehillpr.com.
— Julia Worthington, Account Executive