With a growing climate tech PR practice, our team was thrilled to partner with Sapphire Technologies, a leading developer and manufacturer of energy recovery systems for hydrogen and natural gas applications, in August 2022. The partnership aims to enhance brand recognition and so, we devised a strategic earned media program tailored to establish Sapphire Technologies as a dominant player within the clean energy category.
Known for our expertise in B2B communications and climate tech PR, we recognized an opportunity to amplify Sapphire Technologies' brand visibility. Via a phased, earned-first program, the team set out to educate the market about energy recovery systems, Sapphire Technologies’ turboexpander technology, and its leadership team's unique insights.
We executed the initial program in two phases:
Phase I: Category creation and marketplace education
Refined company messaging.
Educated journalists via informational and introductory briefings.
Phase II: Emphasizing ownership of the turboexpander technology category
Leveraged new partnership announcements.
Created a thought leadership platform for executives.
Increased newsjacking around relevant tentpole moments in the energy sector.
Results:
32.9% increase in Sapphire Technologies' share of voice among competitors from August 2022 to August 2023.
~20 earned media placements secured, garnering 200+ million impressions.
~12 byline articles published on behalf of Sapphire Technologies executive team.
During our partnership, Sapphire Technologies experienced significant growth, including:
$10 million investment in the company
200% workforce increase
Expanded turboexpander technology partnerships worldwide
Notably, over the two-year partnership, Sapphire Technologies’ turboexpanders have been deployed by prominent global organizations, contributing to the generation of clean energy and fostering environmental sustainability. Currently, the company aims to expand to South America and the Middle East, targeting pilot projects with leading oil and gas companies.
The work that our team has done showcases the power of strategic B2B communications in driving brand visibility, market education, and ultimately, business growth. Thanks to strategic planning, our skilled media professionals helped Sapphire Technologies emerge as an industry trailblazer, paving the way for continued success in the years to come.
Curious about how we can help your business stand out in the crowd? Contact us at hello@kitehillpr.com to connect with one of our climate tech PR experts and discuss your goals today.