As we continue to see major developments across our industry, it can be daunting to enlist a new way of working. PR has always been rooted in traditional methods and processes, but the need for a new way of working has been a long time coming.
Agile development is a new way to do PR, and it’s helping teams work together more efficiently, collaboratively, and helps teams navigate challenges in ways never explored before. Here at Kite Hill, we launched our PR Sprint™ Workflow that helps outline why traditional PR programs fail in the modern media landscape.
Recently, we released a webinar to discuss the best ways to leverage agile PR to result in improved collaboration and increased results. Below are some key takeaways that were uncovered.
What does it mean to be agile?
It starts by breaking it all down. Agencies need to evaluate the principles of their plan and iterate them in real-time. The key is adaptability – you want to employ short phases of work that are being frequently reassessed and adapted as needed.
How do you begin to implement these processes?
Sprinting is a crucial activity for leveraging agile PR. Two-to-three-week period Sprints that focus on outlining achievable goals and identifying roadblocks in your program can help increase results. This team-wide collaborative effort can help pivot strategies and evaluate campaign effectiveness in real-time.
What are the main benefits of sprinting and agile PR?
92% of Kite Hill employees help the sprints boosted teamwork and collaboration
86% of employees felt the sprint helped refine the team’s ability to pivot and strategize in more efficient ways
83% of employees noted that new ideas and brainstorms were being more quickly developed
Interested in learning more about how to leverage agile PR? Check out the webinar here.