New Appointments Strengthen PRC’s Mission to Help Agencies Expand Impact
New York, NY (February 5, 2025) – The PR Council (PRC) announces that Evan Kraus, President and COO, APCO (Washington, D.C.), has been elected 2025 Chair of the Board of Directors. In this role, he will drive the PRC’s mission of helping leaders unlock funding, demonstrate value and build more impactful agencies during a transformative period for the industry.
Faced with prodigious changes triggered by technology and the forces of commoditization, our industry has never had a bigger mandate to transform and embrace the future, according to Kraus. “The PR Council, and particularly the Board, aims to guide agencies and clients alike into this uncertain future.”
Other Board Members elected to the Executive Committee include Craig Buchholz, U.S. CEO, Burson (New York), as Vice Chair; Matt Kucharski, President, Padilla (Minneapolis) as Treasurer; and Valarie De La Garza, CEO, Fenton (Los Angeles), as Secretary. Kim Sample, PRC President, is also a Member of the Executive Committee.
The PRC Board is comprised of leaders representing agencies of all sizes, geographies and specialties. Nick Cowling, CEO, Citizen Relations (Toronto); John Fitzpatrick, Managing Partner, Stratacomm (Washington, D.C.); Emily K. Graham, Chief Equity and Impact Officer, Omnicom (Global); Kirsty Graham, U.S. CEO, Edelman (New York); and Myles Worthington, CEO, Worthi (Los Angeles) have been elected Directors for three-year terms.
Cowling, Fitzpatrick, E. Graham, K. Graham, and Worthington join directors continuing their terms: Bill Davies, CEO, Racepoint Global (Boston); Tiffany Guarnaccia, CEO and Founder, Kite Hill PR (New York); Jillian Janaczek, Global CEO, Porter Novelli (New York); Diana Littman, U.S. CEO, MSL (New York); Rodell Mollineau, Co-Founder and Partner, ROKK Solutions (Washington, D.C.); and Alexis Davis Smith, CEO and President, PRecise Communications (Atlanta).
“These leaders bring the depth of expertise and passion for our industry that is needed for this moment,” Sample said. “With their guidance, we will provide more support than ever before to help our member firms become more valued and valuable.”
About the PR Council
The PR Council is the only association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening, advising and learning opportunities, the PR Council aims to help members — the leaders of 140 of US and Canada’s premier global, mid-size, regional and specialty firms — work smarter to build more valuable agencies. Programming is focused on the most critical issues affecting PR agency leaders’ ability to attract and retain talent and grow client relationships and their firms.