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This article was originally published on Hypebot.
Artificial intelligence and how it will change music and entertainment was justifiably a hot topic in the last half of 2023. Sammy Jordan of Kite Hill offers two very educated guesses on where things are headed in 2024.
by Sammy Jordan, Senior Account Director at Kite Hill PR
Introduction of AI Regulations
2023 saw discussions for increased regulations as generative AI made its mark on the music business. While new technology is incredibly exciting, the music industry is still very much in a transitional phase as it adapts to the rapidly evolving landscape. Artists, labels, and distributors have a lot to consider when it comes to remaining competitive in the year ahead while protecting copyrighted music and artist autonomy in a world with AI.
We’re already seeing Europe roll out historic AI legislation, which would protect copyrighted music and regulate the use of artificial intelligence in the music business. In 2024, we’ll see these efforts continue to take shape around the world as the music and tech industries agree on measures to implement.
Increased Adoption and Innovation
AI regulations will surely influence more widespread adoption across the music industry in 2024. Artists, labels, and distributors know that AI is here to stay so that next year will be a critical time of upskilling, experimentation, and creativity across the board. In 2023, we saw pioneering artists like Grimes launch their own creator-first music production platform that enables artists to monetize generative AI opportunities. Next year, we’ll see even more innovation as generative AI tools get more sophisticated and the industry rallies around an artist-centric business model that empowers today’s creators.