Utilizing B2B influencers and events to boost credibility

Cybersecurity training provider, CyberGym, turned to Kite Hill to support the launch of its CyberGym Arena - a product designed to provide customized training programs for companies in the financial, utilities, infrastructure and public sector spaces - and position the business as a thought leader in the cybersecurity industry.

Kite Hill developed a multi faceted communications plan that utilized influencers and in person events to bring together industry and government guests and relevant media contacts to demonstrate CyberGym’s expertise and credibility.

The program drastically boosted industry and media awareness of the CyberGym brand and resulted in thought provoking media coverage that brought longevity to its messaging.