Adtech & Martech PR & Communications Experts
The adtech and martech landscape is one of the most crowded, fast-moving categories in B2B tech, and most agencies don't have the depth to keep up. Kite Hill is an integrated communications agency that has been working with adtech and martech brands since our founding in 2013. We help companies cut through the noise, stand out in a saturated market, and reach the audience, investors, and media that actually shape their category.
From platform narratives to privacy-first messaging, we drive the strategic visibility that moves business forward.
1,210 pieces of press coverage
295 bylines placed
We established market leadership through consistent Tier-1 coverage and high-volume thought leadership across AdAge, Bloomberg, Business Insider, and Digiday.
200 media placements
15+ top-tier briefings secured
We positioned SpotX as a leader in OTT, data, and political advertising with consistent coverage in Adweek, Campaign, Digiday, and Business Insider.
128 pieces of media coverage secured
8 podcast interviews, including a CPG Guys feature that led directly to a new national brand partnership
With an earned media strategy, we positioned The Home Depot RM+ (now Orange Apron Media) as a leader in retail media innovation and brand transformation
Adtech & Martech Moves Fast. Your Communications Need to Move Faster.
The adtech and martech landscape is more crowded than ever. Hundreds of platforms compete for the same audience, the same headlines, and the same analyst attention, often with technology that's genuinely hard to differentiate on the surface. Regulatory shifts, cookie deprecation, clean room adoption, and AI-driven search are rewriting the rules quarterly.
Kite Hill understands this ecosystem from the inside. We don't need onboarding on SSPs, CDPs, or programmatic supply chains. We speak your language on day one, and we have the media, analyst, and influencer relationships to make sure your story reaches the people who shape your market.
We break down your most complex offerings into clear, compelling stories that resonate with the audiences who matter: the media covering your category, the analysts shaping buyer perception, and the customers you're trying to reach.
Adtech and martech are fragmented across hundreds of point solutions fighting for the same audience. We identify what genuinely differentiates your business, surface key insights, and build positioning that establishes your business as the clear, authoritative voice in your category.
Clean rooms, cookieless measurement, and shifting regulation are now front-page topics. We help you build credible, compelling narratives around data privacy, turning industry complexity into a competitive advantage.
Our Martech & Adtech Communications Services
Earned Media & Outreach
We secure placements in the publications that influence your audience and investors, including Adweek, Ad Age, Digiday, Marketing Brew, eMarketer, AdExchanger, and beyond. Because we’ve built strong media relationships over time, your story gets heard, not filtered.
Thought Leadership Strategy
We position your executives as authoritative voices through bylines, expert commentary, and speaking opportunities. In a crowded market, a clear point of view is one of the most powerful differentiators you have.
Executive Visibility & Positioning
We build leadership presence across media, events, and industry conversations, ensuring your team is cited, quoted, and sought out when the industry is shaping its next chapter.
Competitive Messaging & Differentiation
We clarify positioning in crowded categories and articulate value propositions that stick. We’ve repositioned SSPs, CDPs, and DMPs in saturated markets with messaging that resonates with buyers and press alike.
Product & Funding Announcements
We drive momentum around launches, integrations, acquisitions, and funding rounds, using our PR Sprint® methodology to move fast without sacrificing message discipline or strategic focus.
Industry & Owned Events
We create and leverage owned events to solidify your clients’ position in the marketplace and build direct relationships with prospects. We also develop strong speaker bureaus for executive submissions at marquee industry events.
Case Studies
Our integrated communications campaigns consistently deliver high-value media placements and thought leadership opportunities for our clients, as demonstrated by our work with industry leaders such as Tripadvisor, Merkle, Snap, SpotX, and Uber. Our strategic communications have helped these companies achieve significant press coverage, executive positioning, and market differentiation in the dynamic adtech and martech landscapes.
Overview
Tripadvisor, the world’s leading travel resource, wanted to raise awareness among marketers about its media business, a $200 million annual business. The company turned to Kite Hill to help it establish itself as a leading, engaging option for non-travel brands to connect with consumers.
Results
- Secured key feature stories in WSJ, Ad Age, Adweek, MediaPost, Campaign, Travel & Leisure, and more
- Secured re-introductory briefings with key trade publications such as Digiday, AdAge, Adweek, and Business Insider within the first 3 months of the partnership
- Amplified Tripadvisor’s research via earned media coverage in advertising and marketing outlets
- Secured speaking engagements, supported delegation activity and produced industry panel discussions, including at Advertising Week NYC and Cannes Lions
Overview
Merkle, a Dentsu company, approached Kite Hill seeking a strategic partner who could operate as an extension of its in-house marketing team.
Merkle partnered with Kite Hill to help increase its share of voice within the broader marketing and advertising space and establish its executives as thought leaders across key verticals.
Results
- 1,210 pieces of press coverage in top-tier outlets including AdAge, Bloomberg, Business Insider and Digiday
- 295 bylines placed
- 60 commentary opportunities secured with key trade publications including AdExchanger, The Drum, Marketing Dive and MediaPost
- 5+ monthly byline contributions
Overview
Video advertising platform SpotX requested a communications program that would help to increase the cadence of its press coverage and sufficiently break the company into top-tier advertising and business publications. The company sought to raise awareness for its leadership in OTT and data capabilities, political advertising, and privacy expertise.
Results
- Secured nearly 200 media placements within the first year
- Achieved regular coverage in trade publications including AdExchanger, Adweek, Campaign and Digiday
- Facilitated 15+ top tier briefings with Business Insider, The Wall Street Journal and CNBC
- Placed op-eds in Adweek, AdExchanger and AdAge
FAQs
The adtech and martech space is saturated with companies competing for the same buyers and headlines. Kite Hill helps clients stand out in three ways:
- We break down technical offerings into compelling narratives that resonate with core audiences.
- We identify and amplify each client's unique point of view to showcase genuine market leadership.
- We leverage deep relationships with media, influencers, and industry stakeholders built over more than a decade of adtech and martech work.
The result is visibility that creates real competitive separation, not just press mentions.
Our team has cultivated longstanding relationships with reporters and editors at the publications that shape the adtech and martech conversation, including Adweek, Ad Age, Axios, Digiday, Marketing Brew, eMarketer, AdExchanger, Business Insider, and more. These aren't cold contacts. They're journalists who know our clients, trust our pitches, and reach out to us when they need expert sources.
We track metrics that lead to brand awareness, authority, and discovery, including share of voice, message pull-through in coverage, social engagement, and executive visibility.
For clients focused on AEO and AI-driven search, we monitor brand discoverability in AI-generated results, a visibility metric that's becoming increasingly important as buyers research vendors through AI tools.
Since our founding in 2013, our team's expertise goes back even further. Collectively, we've worked with adtech and martech clients through the PPC revolution of the early 2000s, the programmatic and content marketing era of the early 2010s, the rise of CTV in the late 2010s, and the commerce media era of the 2020s. That continuity means we understand not just where the industry is today, but how it got here, and where it's likely going next.
Kite Hill is an integrated communications agency, so media relations is one component of what we do, but not the whole picture. Our programs for adtech and martech brands span narrative development, executive positioning, analyst relations, thought leadership, content marketing, digital strategy, social and influencer programs, event strategy, and AI search visibility (AEO/GEO).
Most clients engage us across multiple service lines because integrated programs consistently outperform siloed tactics in terms of share of voice and pipeline impact.
Yes. Kite Hill works with clients across the US, UK, and international markets, with remote team members in both regions. Our media relationships span trade and business press in North America and Europe, making us well-positioned for brands operating across multiple markets or planning international expansion.
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Ready to elevate your brand? Contact Kite Hill today to discuss your communication needs.