The SVB bank collapse is a reminder of how critical swift, thoughtful and proactive communications efforts are for any enterprise. What the SVB-related developments are once again bringing into focus:
- The importance of having a crisis communications playbook ready to go.
- In a crisis, start with what you can control: when, how and where one communicates is very much in a leader’s control.
- It’s key to proactively consider all stakeholders in these situations.
- Be specific and consistent in follow-through beyond Day One.
For more information on how to build out your crisis communications strategy, reach out to us at hello@kitehillpr.com.
– Jeanne Meyer, CCO