Kite Hill’s ongoing commitment to creating a sustainable future is evident in our work for our climate tech clients. One example of note is our ongoing partnership with Sapphire Technologies, a leading developer and manufacturer of energy recovery systems for hydrogen and natural gas applications, which has resulted in a remarkable 33% increase in their share of voice and over 200 million impressions.
The throughline across our campaigns? A combination of storytelling, brand development, and amplification. Businesses need to identify their goals and create communication programs that track back to them to succeed in today’s business landscape. This ensures that all messaging and communications are aligned with and support the company’s mission and vision.
When supporting and communicating sustainability initiatives to key stakeholders, other essential elements are:
- Solutions-Focused Approach: Emphasize progress, opportunities, and the positive impacts of sustainability initiatives to motivate and inspire your audience.
- Transparent Partnership: Foster trust by maintaining open and honest communication with your customers. Acknowledge areas for improvement and avoid any misleading claims.
- Clear Communication: Explain sustainability strategies in simple, easy-to-understand language, avoiding technical jargon that may confuse your customers.
- Adaptable Strategies: Stay informed about the ever-changing sustainability landscape and remain flexible to adjust your approach to best serve your clients’ evolving needs, while keeping aligned with your north star.
In the interest of contributing to the industry as a whole going towards a more progressive future, Tiffany Guarnaccia, our Founder and CEO, and I are new members of Women in Cleantech and Sustainability, an organization empowering women across the green economy. The group’s values align deeply with Kite Hill’s dedication to promoting a sustainable future, and we’re excited to work closely with their team on marketing, communications and events to facilitate ongoing conversations on timely topics. Check out their website to learn more about how you can get involved.
I’m also headed to the Hearst Sustainability Summit in NYC on Earth Day, April 22. If you’ll be on the ground at the event or if you’d like to connect to discuss Kite Hill’s sustainability communications efforts, please reach out to us at hello@kitehillpr.com.
Here’s to a more sustainable future!
– Emma Wolfe, SVP