The Home Depot | Retail Tech

Positioning a thought leader to advance competitor differentiation

Kite Hill boosted awareness of the Home Depot’s retail media network offering at a pivotal moment in the industry’s growth trajectory.

Media RelationsOwned Event SupportSpokesperson PositioningStrategic Planning

Program Highlights

Showcasing Industry Knowledge

Generating 35 pieces of coverage in 9 months that demonstrated the industry expertise of the spokesperson.

Raising Brand Awareness

Securing 8 podcast interviews with key ad trades and retail media publications.

Fueling the Sales Pipeline

Media activity directly resulted in a new partnership with a nationally recognized brand.

Success Story

Multinational home improvement retail corporation, The Home Depot, partnered with Kite Hill to differentiate its retail media network, RM+ (now Orange Apron Media). from other advertising solutions to focus on its undeniable scale, data and ability to connect with a highly engaged audience.

Kite Hill boosted awareness of the Home Depot’s retail media network offering at a pivotal moment in the industry’s growth trajectory. Working with the marketing team to develop a strategic communications plan, utilizing the success of a key spokesperson to evidence knowledge and expertise at speed, resulted in widespread coverage in a short space of time and directly led to a beneficial new client partnership for the business.

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