Evidencing tech benefits for the greater good

Included gives companies the information they need to create data-driven hiring, promotion and retention strategies that drive progress on DEI. The company had seen initial success in the Seattle market, but sought to expand brand awareness among key decision makers at enterprise companies looking to prioritize their DEI efforts around hiring and retention.

By positioning Included as a one-of-a-kind DEI people experience platform, Kite Hill developed a communications strategy that focused on data-driven storytelling, and proactive commentary around breaking news and industry trends.

As part of this Included’s co-founders were evidenced as experts in the space, securing top tier coverage in business, human resources and mental health outlets which raised industry awareness of the brand and further supported the announcement of Included’s seed funding round.