Changing brand narrative in a booming industry

Sustainable data center business, atNorth, was undertaking a major rebrand to reposition the business from a local entity to the leading Nordic data center services company. To compete in this fast growing and competitive industry atNorth engaged with Kite Hill to promote its responsible data centers as the answer to the energy crisis fuelled by increasing digitalization and AI adoption.

Kite Hill launched an aggressive communications strategy to drive awareness of the detrimental environmental impact of the data processing needs of AI and other high performance computing. By leaning in to its advantageous Nordic locations and the ethos and vision of the key spokespeople, Kite Hill helped develop a strong news pipeline and thought leadership campaign around topical issues such as the rising energy cost crisis. Working closely with the atNorth team, Kite Hill has also developed award winning submissions for major industry awarding bodies and supported the business's presence at key industry conferences in the UK, the Nordics and Germany.

With Kite Hill’s help, atNorth has experienced significant increases in competitive share of voice, social media followers and interactions and average contract value.