Our agency’s long-standing commitment to mentorship and the professional development of our team has been awarded and celebrated throughout the industry.
Building on this foundation, we are thrilled to announce the latest addition to our Modern Mentorship program, a 6-part video series featuring exclusive mentorship and guidance from the biggest names in the creative industry, specifically tailored for those participating in the Young Lions competition at Cannes Lions International Festival of Creativity.
Whether you are an emerging talent, a future creative leader, or simply interested in the power of mentorship and creativity, this series is for you.
First up: Amy Tunick, Chief Marketing Officer at NCM and the US Representative to Cannes Lions International Festival of Creativity. Amy shares her insights and advice for the next generation of creatives preparing for the festival.
We’ll be releasing a new video weekly, featuring different Team USA advisors (executives from VML, Maximum Effort, Initiative, Grey and Whalar) and their unique perspectives on mentorship. Be sure to follow us on LinkedIn, YouTube and our website.
Headed to the Croisette?
Our team is well-versed in helping companies maximize their presence at one of the biggest tentpole events of the year. As frequent attendees, we have the inside scoop on making the most of your experience, whether you are attending or have a sponsorship on yacht row.
Here are the most important tips to keep in mind:
Elevate Your Cannes Presence on LinkedIn: Before, during, and after the festival, use LinkedIn to share your unique perspectives on industry trends and Cannes highlights. Engage in relevant conversations, connect with key leaders, and amplify your company’s insights. With journalists increasingly incorporating LinkedIn commentary in news articles, a proactive and insightful presence can significantly boost your visibility and impact. Have a take? Share it on LinkedIn!
Create Bespoke Experiences: Consider opting for a smaller activation designed to connect your brand to key stakeholders. Cannes is one of the few places where, even when you have applied the tried and true tactic of booking a lynchpin or industry luminary as a speaker, your event attendance might be light because of the sheer volume of competition. Think about what other value adds you can offer attendees beyond the promise of insightful content. Timing is tight, but there is still an opportunity to plug in to existing events if you haven’t booked yet and are interested in paid activations in Cannes this year.
Amplify Your Presence with Newsjacking: Leverage real-time news and trending conversations before, during, and after Cannes to inject your company’s perspective into relevant media narratives and capture attention. But it doesn’t stop there. Amplifying earned media on social is crucial to extending the shelf life of earned wins and getting more exposure.
As with any event, networking is key. Cannes is a prime opportunity to connect with industry leaders, potential partners, and clients. Make the most of networking events and build meaningful relationships.
Looking for support to make this happen? Get in touch.
– Tiffany Guarnaccia, CEO & Founder