In recent months we’ve seen the rise of communications technology, or commtech, alongside the emergence of digital tools and data platforms to assist PR teams.
Companies like Siemens and Google have invested in commtech to transform corporate culture, and Mistubishi is using it to generate sales leads.
Technology affects everything we do. Whether your clients are in the health care or media industry, or in the tech industry itself, technology influences every client category and is affecting the broader PR industry.
Trying to understand commtech? Learn more about key elements from our Founder and CEO, Tiffany Guarnaccia, in PR Daily.