As part of a new brand-awareness campaign, Goodway Group turned to Kite Hill PR to step in as an extended partner of their team, and to position President Jay Friedman as a thought leader, and Goodway as industry experts taking charge in the marketplace.
The campaign team ultimately met and exceeded its initial goals by targeting top-tier outlets such as Adweek and Digiday, and securing more than 100 placements. More importantly, Kite Hill secured editorial opportunities that promoted the company as a high-level leader with key initiatives such as enhancing Goodway’s awardwins, with achievements including securing the top honor for The Drum’s Digital Trading Awards.
Read more here to see how Kite Hill executed this brand-boosting campaign, and why our agency was chosen as a Gold Award winner in the “Best Thought Leadership Campaign” category in Bulldog Reporter’s 2019 PR Awards.