August may be here, but things are anything but slow at Kite Hill. The media industry is evolving at a rapid clip and we’re here to keep you ahead of the curve. Being on the boards of both Communications Week and the PR Council, I am uniquely positioned to observe macro PR trends and have a bird’s-eye view of the communications industry. The studies are in, and it’s clear: AI loves PR. In fact, that was the theme of last month’s PR Council campaign that demonstrated the power of PR and its importance in AI search.
To support our clients through this evolution, we’re announcing the launch of new offerings: AI Visibility audits and consultancy services.
This year has been an exciting one for us, marked by a refreshed look, expanded integrated communications services, and continued dedication to pushing the boundaries of creative campaigns and strategic thinking.
Since the early days of our agency, we’ve been recognized as a leader with our finger on the pulse of the industry, and we are excited to continue on that path. We’re here to support you during times of disruption and know how to turn challenges into opportunities. If you want to talk about how we can best support your business objectives for the rest of this year, get in touch today.
– Tiffany
Founder & CEO, Kite Hill
AI’s Impact On PR
As a dedicated partner to our clients and a forward-thinking industry leader, we’ll continue to surface new insights and learnings on how AI is impacting PR and bring the most important takes back to you. Here’s what’s on our mind: press releases are for three audiences.
Journalists, your key stakeholders, and bots.
We’ve shifted how we write releases to better serve AI readability. This means including language that is similar to how a person may ask a question, creating concise bullet points, and including quotes that emphasize insights in order to increase chances of being picked up by AI-generated search engines.
New Services
At Kite Hill, we recognize that every business has distinct communication needs. That’s why we offer tailored strategies designed to meet your specific goals and challenges.
AI Visibility: Analyzing Your Brand’s Perception
SEO has evolved to encompass AI-generated search. If you’re curious how your brand is performing in AI search, we’re excited to offer free preliminary AI visibility audits to help you understand how your business is being perceived and showing up in AI, at a glance. For clients seeking deeper insights, we offer a comprehensive analysis comprised of:
- Your existing presence across LLMs, Reddit, review sites, and other online platforms.
- The structure and content of your website.
- Your website’s technical optimization for LLM crawler accessibility.
- Competitor strategies in content, technical aspects, and brand positioning for AI Search success.
Clients will receive a detailed AI search strategy deck and delivery plan. It is the early days of AI generative search, but there’s one thing we know. The lion’s share of AI citations is from earned media, so now is the time to continue to invest in PR. Email Hello@KiteHIllPR.com to request your free AI Visibility Audit today.
Consulting Services: Tailored Support for Urgent Needs
We recognize that some companies might have a very specific need, such as crisis communications or a targeted messaging project, and aren’t ready to commit to a long-term engagement. Our consulting package is designed for just these situations.
- Crisis Communications
- Market Positioning/Branding
- Strategic Partnerships
You’ll gain access to expert advice, strategic guidance, and targeted media outreach without a minimum time commitment, billed hourly for the precise support.
For those seeking a comprehensive, ongoing partnership, our firm still works as an extension of your internal team. This option provides sustained success and a broader range of services, including the execution and implementation of a holistic integrated communications program encompassing thought leadership, media relations, personal branding, LinkedIn strategy and content development, B2B influencers, and more.
ICYMI
I’m excited to announce that I’ve been named an honoree in Ragan’s Top Women in Marketing Awards, Class of 2025, in the Agency Leaders category.
The communications industry is my passion, and I truly believe in leading by example, mentoring rising talent, and empowering the next generation of professionals.
A heartfelt congratulations to all the inspiring women recognized by Ragan Communications and PR Daily – it’s a privilege to be in such esteemed company.