Case Studies

Overview

Included gives companies the information they need to create data-driven hiring, promotion and retention strategies that drive progress on DEI. The company sought to expand brand awareness among key decision makers at enterprise companies looking to prioritize their DEI efforts around hiring and retention.

RESULTS

• Successfully positioned Included as a one-of-a-kind DEI people experience platform via proactive media relations, news creation and thought leadership.

• Secured media briefings with MarketWatch and Morning Brew, and podcast recordings with Living Corporate, Mental Health for Leaders and Recruiting Daily.

• Secured a byline in Fast Company about transparency in company DEI programs, as well as coverage around Included’s seed funding round in Fortune, FinSMEs and Seattle Business Journal, among others.

Overview

Arbor automates sustainability data and delivers assessments to businesses that outline the impact of their supply chains and assesses the environmental footprint of their products. Kite Hill worked with the company to reach XYZ audiences and position executives as thought leaders in the space.

RESULTS

• Secured coverage in key publications such as Retail Brew, Authority Magazine and Sustainable Business Magazine.

• Supported partnership announcements with Shopify and Google.

• Activated on seven proactive commentary opportunities on topics such as fast fashion, greenwashing and sustainability legislation.