In the last five years, we’ve seen the proliferation of climate tech and subsequently coverage and conversations on climate change and sustainability. Furthermore, companies are expected and, more increasingly, required to publicly share sustainability goals and the progress made against them. Clearly articulating these initiatives can be complicated, but like all successful communications, it starts with storytelling that prioritizes transparency and authenticity.
As PR practitioners, understanding how to build a good story that resonates with key audiences begins with being an avid reader. You’d be hard-pressed to find a media relations wizard who doesn’t read or ingest content throughout their day – whether it's nonfiction on the subway ride to the office, analyzing the day’s top business stories with peers, or doing a deep dive into niche climate tech topics.
In honor of Earth Day, we’ve compiled the team’s favorite climate tech and sustainability-focused outlets. Check them out to get a better understanding of the evolution of the industry and to become a savvy climate tech storyteller.
Cipher: Led by Amy Harder, the Cipher team’s reporting is sharply focused on critical climate solutions. The key is that they take very complex topics, break them down and humanize them. What does the reimagining of ports in Spain mean for offshore wind farms in the US? How will we deal with the juxtaposition of the solutions that AI can bring to climate issues and the sheer amount of energy it takes to power AI? That plus the fact that Cipher’s newsletter includes an amazing aggregation of must-reads from across the web makes the publication a top resource for PR professionals and the public in general.
Bloomberg Green: Like all of Bloomberg, Bloomberg Green is stocked full of eye-catching stats and data analysis, providing readers with the key points needed to quickly grasp the impacts of climate change. With beats dedicated to the EV market, investing and clean technology, among others, the publication has the resources to do deep into topics that are impacting businesses, consumers, and the economy at large. Bloomberg has also upped its events game, with various climate and sustainability-focused conferences happening in 2024. *Bonus: Bloomberg’s Zero Podcast has a fantastic slate of guests and topics.
Climate Tech VC: For all things climate tech investment, CTVC is your resource. The team not only provides regular snapshots of the state of investments focused on climate solutions, but also does quarterly analyses looking at the state of the industry and where it’s likely to move in the future. CTVC’s coverage is essential for those who are newer to the space and looking to get a better understanding of financial trends.
Interchange Recharged Podcast: Hosted by Wood Mackenzie’s head of American sales, Interchange Recharged looks at the global energy transformation, with discussions around technology, markets and policies. The diversity of topics ensures that attention is given to more niche parts – or parts that aren’t typically covered on other sites – of the industry, such as textile recycling, climate modeling and sustainable aviation fuel.
The Anti-Dread Climate Podcast: A more consumer-focused podcast, but impactful and important for PR practitioners to listen to nonetheless. As storytellers, it’s important to keep business narratives in perspective – we’re all reaching very human audiences. The Anti-Dread Climate podcast does a fantastic job of breaking down climate topics and issues that impact our daily lives – all of which are areas of focus of the B2B climate tech industry as well.
- Emma Wolfe, VP