Partnership raises awareness of atNorth as a leader at the forefront of data center innovation using 100% renewable energy, heat recovery and circular economy principles
London, UK – Oct. 11, 2022 – Kite Hill PR, an award-winning agile tech PR and B2B communications agency, has been appointed the Public Relations Agency of Record (AOR) for atNorth, a leading Pan-Nordic data center services company that offers sustainable, cost-effective, and scalable high-performance computing across the Nordics – recently acquired by Partners Group. The partnership is the latest addition to Kite Hill PR’s growing portfolio of cleantech and green tech clients in the enterprise IT space with a focus on sustainability. Kite Hill PR’s UK team will lead atNorth’s pan-European PR efforts, focusing on expanding awareness of the company as an industry leader by educating the wider market on the growing importance of practicing sustainable operations across the European data center industry.
atNorth operates three data centers in strategic locations across the Nordics, with a fourth location under construction in the north of Iceland. With sustainability truly at its core, atNorth’s data centers run on 100% renewable energy resources, whilst supporting circular economy principles wherever possible.
Spearheaded by Kite Hill PR’s UK strategic comms and media relations team, the partnership with Kite Hill PR kicked off with the launch of atNorth’s groundbreaking new data center facility in Sweden. The new site in Kista, Stockholm is the first of its kind to be designed specifically for high density workloads, such as advanced calculations for AI, simulations, and risk analysis. The data center has been built from the ground up to operate with the lowest carbon footprint possible, using efficient heat recovery for both air cooled and liquid cooled IT infrastructures. All the residual heat from the data center is recycled in collaboration with the city’s energy company, Stockholm Exergi, whose district heating plant is in proximity to process the excess heat generated from the new data center to provide heat and hot water for the surrounding community.
“We’re in an exciting phase of growth and expansion at atNorth,” said Bylgja Pálsdóttir, Marketing Manager at atNorth. “We’re thrilled that we were able to form a long-term collaborative partnership to accelerate the awareness of atNorth in key markets. In Kite Hill, we have found that seamless partnership that we require, the team has a deep understanding of our space and the right creative, collaborative approach that we desire to help atNorth make the significant strides that we are aiming for in our very competitive space,” added Bylgja.
“The Kite Hill PR UK team has unique expertise in our space and its proactive, collaborative approach directly aligns to our business,” says Eyjólfur Magnús Kristinsson, CEO of atNorth. “Our vision is to build a decarbonizing platform for IT workloads within our data centers across the Nordic regions. Our work with Kite Hill will play a vital role in driving awareness of our ambitious growth across these regions,” Kristinsson added.
Kite Hill PR has strong expertise in strategic communications and has helped to position clients within its growing cleantech, green tech, and ESG practice area as thought leaders, in addition to the agency’s award-winning work across industries such as clean energy, mobility, and logistics.
“Our partnership with atNorth has gone from strength to strength, with so much of its success to date being our ability to work extremely closely with the atNorth team, functioning as a true ‘in-house’ team. Sustainable IT is an increasingly critical part of the tech stack, and it will become so important to ensure these messages are communicated in the right way,” said Laura Cameron, UK Managing Director, Kite Hill PR. “We are thrilled to be working with the atNorth team. It has been incredibly refreshing to work with a client whose values truly align to our own, and who are in this game to disrupt the industry in a truly positive manner.”
To learn more about Kite Hill PR, visit kitehillpr.com.
To learn more about atNorth, visit atnorth.com.
About Kite Hill PR
Based in New York City with team members in the UK and across North America, Kite Hill PR is a leading B2B communications and tech PR agency specializing in connecting enterprise technology, media and advertising businesses with key stakeholders. The company's winning approach combines thought leadership, strategy and media relations to drive clients' businesses forward. Kite Hill PR has been recognized as one of the "Top Tech Specialist PR Agencies in NYC,” “Most Powerful PR Firms,” and a “Top 50 PR Firm in America” by the Observer, a Best Place to Work by PR News and one of "America's Best PR Agencies" by Forbes.
About atNorth
atNorth is a leading Pan-Nordic data center services company that offers sustainable, cost-effective, and scalable high-performance computing across Iceland and Sweden. The company operates three data centers in strategic locations across the Nordics, while a fourth location is under construction in the north of Iceland.
With sustainability at its core, atNorth’s data centers run on 100% renewable energy resources and support circular economy principles. All atNorth sites leverage innovative design, power efficiency, and intelligent cluster operations to provide long-term infrastructure deployments. Its tailor-made solutions enable businesses to calculate, simulate, train and visualize data workloads in an efficient, cost-optimized way.
atNorth is headquartered in Reykjavik, Iceland. The business was founded in 2009 and subsequently acquired by Partners Group in 2022. For more information, visit atNorth.com or follow atNorth on LinkedIn, Facebook, or Twitter.
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Press Contacts:
Laura Cameron / Natalie Palfreman
Kite Hill PR for atNorth
+44 (0) 7740 948 378
laura@kitehillpr.com / natalie@kitehilllpr.com