We are certainly living through unusual times, which is wreaking havoc on businesses of all shapes and sizes - not just in terms of revenue, but also in terms of new working practices and what it means to keep employees, customers, and the business as a whole safe and secure as we battle through lockdowns and prepare for ‘business as usual’ albeit remotely.
PR has always been core to communicating the threats at large and how to defend against them, and we have seen this in our years of working closely with cybersecurity clients at Kite Hill. However, never has this been more important than right now, in the eye of the storm.
As coronavirus-related attacks continue to increase, cybersec organizations need to lean into PR to help their customers, the industry and global business economy, as well as the general public, understand the risks and the existing threats in order to protect business infrastructures and individuals.
We are acutely aware of the challenges we face right now, but equally, we recognise the opportunities that are coming to light in response to this pandemic. Though lockdown will eventually ease, it is certain that a new norm is emerging.
We are working closely with our clients to help them use this time to sustain, prepare and plan a successful exit from COVID lockdown. Most have or are looking to make a hard pivot with their PR programme, ensuring they can keep pace with and shift gears when needed by taking an agile approach to communications.
If this pandemic has taught us anything, it is that never has it been more important to put communications at the core of every business undertaking. All companies should be using this time to properly plan for coming out of COVID lockdown, making sure the right strategies are in place to communicate both internally to the workforce and externally to key stakeholders in an effort to instill confidence in the business, from the inside out and top-down.
- Laura Cameron, UK Managing Director