Now more than ever, we’ve seen an increase in investment in virtual events. Virtual events can get stale when B2B companies are executing the same format over and over again. The content is the most important drive for attendees to join a virtual event. It’s imperative to have the right format to convey your message.
Here are four formats to consider for your next virtual event:
An Engaging Fireside Chat
Speaking with a client or industry expert in an intimate setting like a fireside chat allows you to dig deep into the topic at hand. It creates a close setting for you to truly interact with your audience since there are a limited number of speakers. This is best used when content is targeted for an audience of experts that can dig deep into a subject without much upfront explaining.
A Live Thought Leadership Panel
Panels are a great way to present differing opinions on a general topic. This is the best format when you’d like to exhibit viewpoints from different industries or professional levels and how they handle the topic. This requires a bit more coordinating of the panelists, finding a captivating moderator and ensuring that everyone has a voice during the panel. Panels are used very frequently for webinars so ensure the content is engaging for the audience and the moderator has a clear vision on the flow of conversation.
An Interactive Product Launch
When you have a product or feature launch, it is great to display the product immediately to your clients or prospects. They want to see how they can use this new product and how it will make their job easier. The content should be very specific to your different customer personas and targeted to them appropriately.
An Internal Town Hall
If you need to connect with your team, a virtual town hall is a great way to make them feel heard while you’re remote. This will allow individuals to ask questions and hear from your executives while still feeling like you’re all in the same room.
No matter what the virtual event may be, you must ensure the format of the webinar fits the content. The message needs to be clearly given and received by the audience to truly have a successful virtual event. This will create a community that wants to attend your webinars over and over again.
- Margot Sikorski, Event Manager