Many companies have shifted their focus and corporate strategy in the wake of COVID-19, and for some, these changes will usher in the inevitable need for a rebrand as we head towards 2021. While a rebrand is certainly a time to shine, it’s not always hard-hitting news. However, you can still leverage a rebrand as a part of your external communications efforts and see valuable results.
Are you looking to head in a bold new direction? Our Founder and CEO, Tiffany Guarnaccia shares her advice on changing the perception of your organization in the marketplace. Read more in PR Daily.