The communications industry is under a period of great scrutiny. PR, media, and marketing agencies are all trying to quantify their inherent value and settle the constant questioning from stakeholders. Communications Week 2019 found itself asking how do we prove the “value” these industries are providing and what are the tools and resources needed to deliver results?
Read more insights from Kite Hill PR Founder and CEO, Tiffany Guarnaccia, in CommPRO.